How And When To Buy Radio Time
You’ve decided to make the move and buy radio advertising! Good news! You’ve chosen the medium that offers you cheapest way to target and reach the most potential customers at one time…. IF done correctly. That is the big “IF”. The “IF” that many don’t take into consideration. I want to help you make that “IF” into a near sure thing. Of course, there are variables in every market, but the following suggestions could end up saving you a ton of money in the long run, as well as possibly bring in allot of money. All because you took the time to learn how to buy radio time responsibly.
Where do I buy radio time?
First off, you need to determine what format of radio stations your target customers listen to; then choose the most listened to stations by your target customers. This is a service we provide free of charge, to help point you in the right direction. Most stations will be able to provide you a copy of their latest ratings and demographic of listeners. A station that is hesitant on sharing this information, or provides out-dated information is one to avoid. We offer a chart as a generalization of what formats attract what potential customers, and their general average income. There may be variations from market to market, but this gives you a general idea of who listens to what stations. To view this chart visit our website, and click on “how to get your radio commercials heard” - found on the right side of the page.
If you don’t want to go through the process of finding a radio station, negotiating rates and times, or plan on advertising regionally or nationally you may want to have an advertising agency plan your campaign. Feel free to contact us for suggestions as to who can help you with this. A new low-cost option is also Google’s Radio Commercial Placement System. Contact us for more information as to how this works.
When and Where?
Once you’ve found your station(s), you want to be sure your commercials are heard by your target customer. DON’T let your selected station(s) decide when to play your commercials. As a rule of thumb, the best times to run a commercial are during drive times (M-F 7area and M-F 3p-6p). These are the times most people are in their car listening to the radio. Here you will have your target customers undivided attention. Pick your times, and get a signed agreement stating your commercials will play with-in a 15 minute window of the hours you choose.
Frequency is another one of the major keys to effective advertising. You are building top of mind awareness, and the only way to do that is through frequently airing your commercial in similar time slots day after day. A run of 13 weeks is recommended per campaign, but you may be able to begin to see results after 3 weeks. However, if your budget is limited, DO NOT spread a 3 week budget over 13 weeks. This will likely not yield any measurable results. Remember, Frequently Aired = Top of Mind Awareness.
For free of charge, Best Radio Commercials.com is always happy to suggest strategies and stations that may work as effective marketing mediums for your commercial(s). Feel free to contact us for assistance.
About BEST RADIO COMMERCIALS.COM
Whether its your radio commercial, narration, phone prompt, or website. Your audio commercial message needs to STICK with your target customer to be effective. At Best Radio Commercials we help translate your businesses goals and needs into compelling, creative and effective commercial messages that stick with your target customers. Our Radio Commercials incite emotion, build credibility, and clearly brand your name in the minds of your target customers.
With a world-wide database of more than 10,000+ voice-over talents, we are able to find the perfect sound for your project! We work with every size company, with commercial rates sure to be within your budget. Call or email and let us help you determine if an audio campaign is right for you!
Tony Brueski
http://www.bestradiocommercials.com
tony@bestradiocommercials.com
(231)468-9972